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Wednesday, 29 November 2017


ATI Electronics launches Philips Power Banks in India

ATI Electronics launches Philips Power Banks and other Mobile
Accessories in India; signs exclusive deal with Flipkart.

Mumbai, November 28, 2017: ATI Electronics India Pvt Ltd, the exclusive OEM
partner and distributor for Philips Accessories in India has recently announced its
foray in the Indian market. Known for its best-in- class quality and hi-end technology,
the brand has launched a host of products under its umbrella for the technology
segment like Power Banks, Bluetooth headsets, Micro, HDMI and Lightening Cables,
Chargers and Surge Protectors among others.

There aren’t many well-known multi-national brands serving the mobile accessories
segment in India. With its foray, ATI Electronics aims to fill the void in the higher end
of the mobile accessories market. Power Banks being most popular among the
various products launched by the Company, ATI is launching around 10 models of
Power Bank for the style and quality conscious consumers, varying from 2600mAh to
13000mAh. In addition, ATI Electronics is also launching High Speed HDMI Cables,
fast charging Apple sync and lighting cables, Car & home wall chargers and Universal
Power Sockets (Surge Protectors) among others.
The brand is being launched in India this week. The products are aggressively priced
between Rs.199/- and Rs.2,999/-. ATI Electronics has tied up with Flipkart to sell
some of the premium Philips Power Banks exclusively on its online marketplace.

Speaking about the foray into the Indian market, Mr. Murli Manohar Jha, CEO, ATI
Electronics India Pvt. Ltd., said, “India is one of the fastest growing market for mobile
accessories in the world and the second largest growing market for smart phones.
The growth in smart phone sales is bound to spike the demand for mobile
accessories and we fit in at the higher end of the market. The manner in which India
adopt new technological innovations, makes it one of the most lucrative market for
any tech Brand. We are proud to partner and bring Philips Accessories to India and
are happy that we have finally entered this market and look forward to a great
association with Flipkart.

Sharing his views about the exclusive tie-up, Mr. Hari Kumar - Senior Director,
Electronics at Flipkart said, "We are excited to be the exclusive partner for the
launch of Philips Mobile Charging portfolio. Philips would be a strong brand addition
in the Mobile Charging space where we are the undisputed market leaders. Power
Bank is a focus category for Flipkart in Electronic Accessories where we have more
than 70% of the online and nearly 25% of the All India market share. As a market
leader, Flipkart is continuously solving for wider selection availability, affordable
pricing with unmatched service levels.

ATI Electronics India Pvt Ltd is in the process of establishing its chain of distribution
network all across India. Soon, Philips Accessories will be available all across India on
both online and multi brand offline mobile stores. For more information, please visit

About ATI Electronics:
ATI Electronics India Pvt Ltd, is an affiliate of ATI Electronics (Shenzhen) Co., Ltd, a
Sino-US multinational electronics contract manufacturing JV, established in 1999.
Headquartered in Shenzhen, China, it is one of the largest electronics OEM
manufacturer, specializing in Bluetooth & Wireless products. At present the
company is innovating in the field of Smart Home and IOT. With its in-house most
modern R&D facilities, the company caters to brands like Samsung, Philips,
Motorola, Altec Lansing etc. ATI Electronics India Pvt Ltd has been formed with the
vision of participating in Government of India’s “Make In India” program and bring
their manufacturing innovation and expertise to the Indian market. The company is
also planning to establish its state of the art assembly cum manufacturing unit in the
City of Bangalore, Karnataka.

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