GIGABYTE BRIX Takes Center Stage in the Indian Mini-PC Market

Indian consumers make GIGABYTE No. 1 in the Mini-PC space

Mumbai, India – April 28, 2016 – There is a growing buzz around the compact DIY (Do it Yourself) barebone or mini-PC in India, which is fast gaining momentum, especially in the major cities. And at the centre of this buzz, emanating mostly from its large base of corporate users, is the GIGABYTE BRIX, GIGABYTE’s ultra-compact and versatile barebone PC kit.

While individual home users, who are cost-conscious, are increasingly finding it worth a try, it’s the institutional users that are making notable impressions in the mini-PC market. The GIGABYTE BRIX is finding growing usage from institutional customers in a variety of roles including, banks, educational institutions, hospitals, departmental stores, and even shopping malls.

Among these user segments, the interest and demand is the highest from banks and other financial services organisations.

“Financial services organisations have been traditionally using a large number of PC hardware and peripherals for managing a massive amount of data round the clock,” said Himanshu Jogatar of Mumbai-based Sybex Marketing, a major GIGABYTE Premium Partner. “This requires substantial office space for installing desktops, resulting in huge expenditure for their installation and maintenance. These clients are nowadays seeking easier-to-manage options like the GIGABYTE BRIX, which also results in huge savings in space and office expenditure.”

Even in non-metro cities, there’s an emerging awareness about the mini-PC concept among institutional users. For example in Kanpur, in the north Indian state of Uttar Pradesh, mini-PCs are being sought by several educational institutions, stated Ravi Pandey of Kanpur-based Sun Corporation, an IT hardware reseller.

“The education sector is always on the quest for saving power, space and IT expenditure, and products like GIGABYTE BRIX come across as a practical option,” he said.

In a small business, profit margins can be tight and all spending needs to be carefully accounted for. For these smaller firms, the GIGABYTE BRIX proves its value for company savings with its low ASP.

“The user segments going for GIGABYTE BRIX also include small offices that can make significant savings on manpower by installing the product in their premises,” said Sandeep Jain of Mek Peripherals, a Mumbai-based GIGABYTE Premium Partner.

Even IT hardware resellers are finding GIGABYTE BRIX to be a cost-effective option for their work places. Like Mumbai-based Shri Sai Enterprise, which has been using an Intel Core i7 processor based model for almost a year, to take care of its office information management requirements.

But what is it about GIGABYTE BRIX that is attracting these users?

Though this smart solution is small enough to sit in your palm, it gives you a desirable combination of optimal CPU and GPU performance, peripheral connectivity options, power consumption, and of course, price.

Small Size, Big Performance
Thanks to its small size, you can mount it behind your monitor or even hide within your home entertainment setup. The BRIX also includes a mounting bracket that allows you to easily mount it behind an HDTV or monitor, so that it remains hidden away. This allows an effortless way to turn any VESA-compliant display or TV into a full-fledged PC.

It comes with a pre-installed Wi-Fi Mini PCIe module, a power adapter and cable which comply with local standards. You have the liberty to configure the system to your specific need by selecting your preferred system memory and digital storage option.

Another wow factor is the availability of different GIGABYTE BRIX models to suit the requirements of different user types. While the Intel Core i3, Core i5, and Core i7 processor based models support dual display through HDMI plus Mini Display Port Outputs, the Intel Celeron processor-based models do so via a VGA and an HDMI port. Equipped with the Intel HD 5500 graphics, the Core i3 and i5 versions of the BRIX system deliver up to 20% more performance than the previous generation, as well as support for 4K resolution.

GIGABYTE BRIX includes a M.2 module offering IEEE 802.11ac Wi-Fi and the latest Bluetooth 4.2, providing connectivity for low power Bluetooth devices and peripherals, as well as allowing users to easily connect mobile devices.

Considering the Indian penchant for low-cost, high-result solutions, the compact mini-PC is here to stay. So stay tuned for more models of GIGABYTE BRIX catering to different user categories.

Get more information on GIGABYTE BRIX at:
http://www.gigabyte.in/products/list.aspx?s=47&ck=104

About GIGABYTE
GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the world's motherboard and graphics card markets. On top of Motherboards and Graphics cards, GIGABYTE further expanded its product portfolio to include PC Components, PC Peripherals, Laptops, Desktop PCs, Network Communications, Servers and Mobile Phones to serve each facet of the digital life in the home and office. Everyday GIGABYTE aims to “Upgrade Your Life” with innovative technology, exceptional quality, and unmatched customer service. Visit www.gigabyte.infor more information.

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Thursday, 28 April 2016