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Wednesday, 19 August 2015

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Cooler Master Launches MasterCase 5 & Pro 5 with FreeForm™ Technology

Delhi, INDIA

● Modular mid-tower with exterior expandability MasterCase 5 & MasterCase Pro 5 available worldwide
● Cooler Master ushers in a new era with FreeForm technology products
● Customize. Adjust. Upgrade with accessories available at retail shops and CM Store Online

TAIPEI, Taiwan –

Cooler Master is excited to announce the availability of the MasterCase 5 and MasterCase Pro 5, the world’s first mid-sized modular towers with exterior expandability, made possible with accessories purchased separately. Debuting at Computex 2015, the MasterCase ushers in a new era of products with FreeForm™ Modular System that offers unparalleled control over form and function.

Speaking on the occasion, Mr. Raymen Wu, Global Marketing Director said, “The MasterCase represents the first of a new wave of products with our unique FreeForm technology that enables endless build possibilities. Launched in tandem with the new slogan ‘Make It Yours.’, we kicked off a new drive to harness the maker spirit in our products and community. FreeForm will be applied across all of our products in the near future ensuring you have the freedom to fully express yourself.

Harness the Maker Spirit


Cooler Master invited eight Makers to Computex 2015. They came from varied walks of life: artist, engineer, designer, pro gamer, modder, and VR developer, yet they shared one thing in common: the spirit of making.

The MasterCase 5 enabled each Maker to create a computer system that was uniquely theirs without compromising their build requirements. From aggressive looking gaming rigs to classy workstations, and even a robotic bartending machine that could prepare drinks, the MasterCase 5 was the platform used to share their passion with the world. Meet the makers by visiting: Meet the Makers


The maker spirit is that curiosity to know how and why things work, and the satisfaction that stemsfrom taking ownership of something you make,” said Roger Lin, Cooler Master’s Chief Executive Officer. “People want unique products to express themselves, that’s human nature.

As part of a drive to capture the maker spirit earlier this year, Cooler Master invited a team of renowned PC industry veterans, including Richard Surroz from the US, Peter Brands and Richard Kier of the Netherlands, Mathieu Heredia of France, and Ronnie Hara of Brazil (by way of Japan), to Taipei for a week-long workshop on the future of case technology.

Upgrade Your PC Inside Out with the MasterCase 5’s FreeForm™ Modular System
The MasterCase 5 breaks new ground in the way PCs are designed, made, bought and used. Fundamental to this reimagination is the FreeForm technology. Cooler Master wants users to have absolute control over how their case looks and functions. FreeForm provides options to not only adjust the case exterior, but also offers interior layout flexibility in a mid-sized case. It is Cooler Master’s interpretation of the “Form Follows Function” principle. 
In the MasterCase 5, FreeForm allows a single case to support a host of different configurations, enabling users to upgrade rather than replace their case and system. Through a unique Clip-and-Click panel, FreeForm lets users adjust vertically or remove the drive cages entirely. This flexibility allows building multiple system configurations like home servers, water-cooled workstations, or gaming rigs with dual-slot extra-long graphics cards using one single case.



Two models will be made available at launch: the base MasterCase 5 and the upgraded MasterCase Pro 5. The base MasterCase 5 comes with dual top handles and a standard door while the MasterCase Pro 5 comes with a side window panel, elevated mesh top cover, and additional interior expandability options. Users wishing to upgrade from the MasterCase 5 to the Pro 5 version can do so through an ecosystem of accessories.


All these accessories, including external panels and kits will be available for purchase from authorized retailers and also online at the Cooler Master online stores in North America, Europe, and Asia.  More modular accessories are to be announced at a later time. To learn more visit: www.coolermaster.com/MasterCase5



Master Case
MRP
Master Case 5
INR 11,999
Master Case PRO 5
INR 13,999
List of Accessories
*Yet to announce India Pricing  
Accessories
US$
Side Window Kit*
 US$ 24.99
Top Cover Kit*
 US$ 16.99
3.5” HDD Bracket 3-Bay
 US$ 14.99
3.5” HDD Bracket 2-Bay
 US$ 12.99
2.5” SSD Bracket
 US$ 4.99
 

Pricing & Availability:

The MasterCase 5 and MasterCase Pro 5 is expected to be available with selective retail partner stores and on online exclusively through www.amazon.in beginning 4th Sept 2015

For more queries on the MasterCase 5’s specs and features, please contact a member of Cooler Master Staff using the contact information below.
Sashank Bhandaru email: Sashank_b@coolermaster.com.tw

About Cooler Master:

Cooler Master is a Taipei-based, global computer components company with more than 20-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made, and used. From our landmark release of the first ever aluminum PC case, to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice and control. For more information on Cooler Master, please visit www.coolermaster.com and http://www.facebook.com/coolermaster

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