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Wednesday, 16 March 2016


ADATA Releases the i-Memory UE710 Rose Gold Apple OTG Flash Drive

iPhone color-matched, first with on-the-go Live Photo support, and extra fast

Mumbai, India – Mar. 16, 2016 – ADATA® Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the i-Memory UE710 Rose Gold Flash drive. Designed to match the look of popular Apple devices such as iPhone 6s/6s plus, the UE710 Rose Gold joins previous i-Memory series offerings in catering to the storage expansion needs of mobile device users. Available in up to 128GB, the Apple-certified drive includes Lightning and USB connectivity for easy data portability and sharing. It provides users with high speed performance up to 30MB/s read (Lightning), and is accompanied by the latest version of the free i-Memory app with support for Apple Live Photos back up function.

More style options and a sleeker match

Until today the UE710 was available in White and Black color schemes. The Rose Gold version adds an attractive option, crafted to better suit iPhone 6s/6s plus. The rose gold color scheme has become one of the most popular choices for iPhone, iPad, and other mobile device buyers. The UE710 Rose Gold therefore offers a stylish and consistent color option, making it a chic match when paired with iPhones, iPads, and others. 

Gold-rated data performance

To keep pace with ever-larger files and the increasing adoption of Ultra HD 4K video content, the UE710 Rose Gold offers read/write up to 30MBs/20MBs through Lightning and 94MBs/22MBs via USB 3.0. Users can easily switch between the two connectors with the flick of a switch, gaining access to fast data transfer and storage wherever they go, free from reliance on internet connectivity. The UE710 is an excellent choice for storing relatively large amounts of data (up to 128GB) in one compact drive with the versatility of dual-standard connectivity. 

First innovation─i-Memory App supports Live Photos Back up

ADATA has integrated support for Apple Live Photos in the free i-Memory storage management app. In addition to viewing and transferring still photos and videos from the camera roll, the app can now work with Live Photos, which combine 3-second video clips with every still image. ADATA storage for Apple devices allows users to make the most of the latest iOS features, with Live Photos included. The ADATA i-Memory app is readily available free at the App Store.

The product that comes with a 1 year warranty will be available at an estimated street price of Rs 4,450, Rs 5,800 and Rs 10,800 for a 32GB, 64GB and 128GB capacity.

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit

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